Blog advertising is a tool that every marketer should incorporate into their marketing strategy. The web blog is dissimilar to a corporate website, as it is often updated three or more times a week, whereas your business website will more than likely only to be updated when you introduce a new product or service. Because the web blog is updated often, you stand a great chance of getting regular visitors to your site. However, before you make this a part of your strategy, learn the secrets to making the most of your blog advertising. This will ensure you take the necessary steps and allow you get better results.

Search Engine Optimization

Every experienced Internet marketer should understand just how important search engine optimization is to their success. Using targeted keywords, you can increase how your site ranks with Google and the other major search engines. If your website has a higher ranking, it will be more likely to be found by those who are searching by those targeted keywords. The problem experienced by many new marketers is they use SEO techniques in their website, but not on their blog. Keywords for a blog are often an afterthought and they need to be of the utmost importance. If you do not focus on the keywords in every aspect of your marketing, you may lose out of a lot of potential traffic to your blog.

Backlinks

Once you have created your blog and utilized the search engine optimization techniques in its creation, you will need to start building backlinks to it. A backlink is simply a link from another website that connects it to your blog. For example, on your own business website, you will want to put a link to your blog and vice versa. This means anyone on your website will be able to go to your blog with a simple click.

There are many ways to build backlinks to your blog, but one of the most effective is to submit every blog post you upload on your blog to a variety of article directories. To be sure that your posts are not considered duplicated content, change up a few of the words in each paragraph. The best way to do this is to simply change the first sentence of each paragraph. Keep in mind, the meaning of the sentence must stay the same, but the wording should be difference. Each post that you submit will have your author’s bio and you must include a backlink to your blog in it. Anytime that someone uses your articles or posts for content on their own website, you will be blessed with another backlink.

Other methods of building backlinks, include forum posting, commenting on the blog posts of other bloggers who are relevant to your own business, and social networking. Twitter is often a great place for the new Internet marketing to get started, with Facebook coming in at a close second.

Updated Blog

If you have ever visited a blog and realized that it hadn’t been updated in a month, you probably never returned to it. The only way to get regular visitors to your blog is to keep it updated. This does not mean that you have to go on every day and submit a new post. This will get you the best results, but even if you commit yourself to just three or four new blog postings a week, you are going to get results. Again, for the optimum results, you can then change a few words in each post and submit them to the article directories.

Social Bookmarking

If you are an Internet marketer who has never heard of social bookmarking, you are definitely missing out on a lot. Social bookmarking sites allow you to share, manage, and organize bookmarks on various websites. The difference with social bookmarking is that your favorites are kept on the website you have bookmarked it to. For example, if you find an article or blog post that you like, you should find a set of buttons underneath it that you can click on and share it with others who are on that site. Some sites you will often see listed under blogs and websites include Facebook, Digg, Reddit, Buzz, and Tweet. These buttons will link to your account and you can share what you want with your friends and followers.

The above information for more effective blog advertising may be well-known to some of the most successful Internet marketers, but more often than not, the techniques are not being used. Blog advertising is often the best strategy a new marketer can take on. It is one of the easiest methods of generating traffic to a website and a blog has the additional benefit of providing you with another way to communicate with your target market. However, it is possible that a blog does not become successful. If SEO is not taken advantage of and one does not put their efforts into building backlinks or social bookmarking, the blog may just be nothing more than a waste of time.

Targeted Advertising
Unlike many traditional advertising methods, blog advertising markets directly to a target audience. An ad in a newspaper or magazine may be viewed by hundreds of people, but unless they’re interested in what your business is selling, chances are it won’t catch their eye. A blog advertisement, on the other hand, appears on pages with content relevant to your business. The traffic to these pages is comprised of people already interested in that content, meaning that they’re more likely to click on your link, check out your business, and make purchases.

Low-Cost Ad Campaigns
Advertising services such as Google offer keyword-based campaigns that give your ad visibility on search engines, blogs, and more; but you must pay for each click these ads generate. This pay-per-click advertising has been around for years, but does little to boost business if the links aren’t being displayed where the most interested of potential customers will see them. Since visitors to blogs are already looking for content relevant to your business, blog advertising can help keep costs low by reducing idle clicks. For this reason, it’s important to be selective when choosing keywords for your advertising campaign. The more pertinent your keywords are to your products and services, the better chance you have of your ad appearing on blogs that feature the most relevant content possible.

Keyword-Driven Traffic
Millions of users rely on search engines to sift through the huge amount of information available to them on the Internet. A growing number of blogs are ranking high in these results, bringing users to posts with content relating directly to their search. So even if your business doesn’t show up in a user’s search results, you still have a chance to catch their attention with an ad on the blog posts that do rank. This expands the reach of your marketing campaign to potential customers who may not know your business name but who are seeking the types of products and services you offer.

High Visibility
Some blogs gain a large and devoted following, drawing consistent readership on a regular basis. These blogs are the type that often rank highly in search engine results. These two combined sources of traffic can give your business a great deal of visibility, and you don’t have to rely on only the new content that bloggers post. Older posts are archived and indexed, with some blog services offering a short link directly to each post. This means that if a potential customer searches for your keyword and finds a relevant blog post from last month, your ad may appear on that page and drive new traffic directly to your site.

Blog advertising offers businesses a way to reach a vast, global market full of potential customers. The diverse nature of the blogosphere means that any business can find a niche for its products or services.

Why Contextual Backlinks Are Important

When you get links that point to your website, you have two options that will yield different levels of results. The first choice involves a stand alone link that simply points to your site with the site’s title or address listed as the name in a list or directory style area. These links can help your site a little bit, but they do not really tell a search engine your site is important. The better option for backlinks is setting a link somewhere inside a relevant blog post or review that is about something directly related to the subject or niche your website occupies.

Contextual links using search engine friendly keywords located in relevant content give search engines the information they need to know exactly what your site is about and how important the link hosting site thinks your information is. While placing articles with links in old fashioned directories like Ezine Articles and Articlebase may no longer be a viable website promotion technique, high quality contextual backlinks embedded in related content is still the best possible way to get your website to rank well. Every relevant link posted inside good content on a page Google is not intentionally penalizing can help your website stay visible when people look for what you offer.

Blogs Can Get You The Links You Need

Unlike large article directory sites that have been punished by the February 24th content farm algorithm change, small blogs written for a specific niche by dedicated site owners are still ranking well in search engines. By putting your contextual links inside blog content relevant to your niche, you can start watching your website’s content rise in search engine results for the keywords you choose. A few links from high quality related blogs can be worth an endless pile of low quality content farm contextual backlinks.

Unfortunately, getting links from related blogs can be harder than it looks. Many niche blogs don’t like to link to related websites because they are just as interested in ranking well for certain keywords as you are. Even when your site can add specific value to their content, these blog owners will hesitate to send searchers to you when they can instead use these searchers to earn money with on site advertisement or the services they may offer.

Blog Advertising With Contextual Links Solves The Problem

One of the best ways to get high quality backlinks from relevant blogs that may have been reluctant originally is to approach a blog advertising site that will help you place contextual links inside reviews and other blog article style content. Through a blog advertising site that will place your links inside original content on blogs in your niche, you can start rebuilding the backlink strength you may have lost after the content farm update.

Recently, Google made a set of changes to the search algorithm that has been referred to as the “Farmer Update” by those in the industry. This update lowered the PageRank of many popular article directories like EzineArticles, GoArticles, and ArticlesBase. The Farmer Update jolted the Internet marketing industry because so many people were relying on these article directories for link-building. Now, hundreds of thousands of these links are worth much less than they were before Google changed the algorithm, and people are still trying to recover their losses.

Sites like the article directories listed above had their PageRank lowered because they tend to be full of low-quality content that isn’t very useful to the people who are searching for information. So many people were spamming the article directories just to get backlinks that Google had decided to take action.

Blog Advertising: A Viable Link-Building Solution

The problems Google has with article directories are based around the farming of low-quality content that offers a bad experience for the user. Blog advertising is nothing like this, and in many cases is the exact opposite approach. Blog advertising provides high-quality content with a good user experience, and this makes for very good backlinks that are permanent, and not at risk of being devalued by Google. With the current Google update, there’s not much incentive for you to go with article directories for link-building anymore, but there are plenty of reasons you should try blog advertising.

The Blog Advertising Store acts as a broker between people who are looking for high-quality backlinks relevant to their market niche and bloggers who are willing to write the blog posts in question. The way it works is that an advertiser posts a set of job specifications, and this job listing goes to an open marketplace type area in their web interface for bloggers. Then the bloggers can pick up jobs that are relevant to their niche, and be paid for their blog-writing services.

The links in blog posts of this style appear natural and not like they are a part of some grand linking scheme. This means that these links will be valued highly by Google, and that you’ll never have to worry about any sort of penalties because of your links being from bad neighborhoods or not being placed with relevant content.

Blog Advertising Blows Article Directories Away

There really is no comparison between using article directories and using blog advertising for link-building. Blog advertising beats article directories by every metric possible, and if you use the Blog Advertising Store, you can also end up saving a lot of money. The Blog Advertising Store prices are up to 50% lower than the competition, and the links you get are of the highest quality.

You can try our Blog advertising by signing up here.

Blog advertising is a great way to advertise to your customers right where they spend a large chunk of contemplative time, and one of the best advantages to this kind of advertising is that there is content geared to just about any possible market. There are blogs about tiny niche interests such as favorite cereals or milkshake flavors.

Although these examples are somewhat extreme, consider that if there are blogs about tiny segments like this, then most markets will see significantly more readers that are keenly interested in exactly what your company offers. Consider, for example, that there are thousands of car enthusiast sites, from classic antique cars to modern hot rods and everything in between.

A company with products and services in this market would find plenty of places to advertise no matter how specialized and targeted their service might be.

So while the question of being able to find where your market hangs out online might not be that difficult, correctly understanding your market might be. In the aforementioned example, not all car related businesses will appeal to every auto enthusiast blogs’ readers. A company that offers custom media car installations might not find much traction among blog readers who are primarily interested in classic, unmodified cars. While all related markets may experience some spillover, it is more likely better to spend the blog advertising dollar on the core market first before branching out into other markets.

But one thing that marketers do often ignore is ’similar’ markets. This means that readers of one type of blog may actually cross over into another, seemingly unrelated type of blog. This type of crossover is readily visible on television, where beer and car makers advertise on sporting events and makeup manufacturers advertise on Oprah. They are aware of the demographics of those markets, and feel that the makeup of the audience to those types of shows encompasses a lot of their market, as well.

This can also be done with blogs. Consider that the same advertisers we just discussed, such as car manufacturers, also advertise on sports related websites. It stands to reason that they would consider readers of a Philadelphia Eagles or New York Yankees blog to also be their market. This works for the large companies and it is something you should be looking to do with your business, regardless of size. Blog advertising is a way to repeat what major advertisers are doing on television on a smaller, and more accurately targeted, scale.

A blog is really a web site that’s actually a system of connected pages (or rather posts) which are organized by date with the most recent post presented very first. Blog advertising is merely the marketing connected with a blog. These consist of banner ads, text ads, text links, and sponsored posts.

If you’re wondering why an web marketer would advertise on blogs there are several good factors.

The first essential reason why blog advertising is a good choice is that blogs are usually updated frequently and so visited by the search engines more frequently than static web pages. This indicates your advertisement and link will get observed sooner.

Another large cause may be the fact that many blogs are extremely read which indicates that the advertisement will be placed in front of a big audience. Even better, should you select the blog you advertise on with care then you will match your ad with the target readership from the blog so the resulted traffic is going to be very targeted. Best of all, you could begin getting that targeted visitors within minutes of your marketing hitting the web.

A third reason blog advertising is attractive to many web marketers is that it’s inexpensive and occasionally downright inexpensive. Obviously, purchasing ad space on the high traffic and high ranked blogs will not be inexpensive but it’s often significantly cheaper than any alternative form of advertising.

Blog advertising can also provide tremendous search engine optimization advantages by supplying high quality back hyperlinks too as a quick way to get your site noticed by the search engines. Blog advertising may also be a great way to supply the deep links so essential to improve web site rankings.

Finally, blog advertising can supply all these advantages in the lengthy term. Many blogs have been around for years and will continue to publish lengthy following your initial marketing or marketing campaign has ended. Unlike television or radio advertisements, and even many web advertising ads, some forms of blog advertising, especially blog post sponsorship, will stay about the blog permanently for the life of the blog. That longevity makes the price of blog advertising even much more cost effective.

These are just five factors why you ought to believe about blog advertising for your internet advertising requirements. You’ll find that advertising on blogs is truly a wonderful internet advertising tool.

But Blog advertising is definitely a rewarding business if you’re hitting the correct objectives to begin it with. Not just will it be a good source of extra earnings, it may also sustain your blog for even a decade of operation without the need to worry about unforeseen costs. This only proves that the monetary value of even the fanciest blogs could be worth a fortune within the years to arrive. As a result, should you want to ensure that you’re hitting the correct goals to get there, here are the good and poor sides of blog advertising to maintain you guided:

The Good Side: Your blog is earning more than its content can offer. Your weekly earnings with blog advertising can even be four times greater than the value of one’s blog, provided that you are hitting at the correct ads to complement your blog with. Nothing can be much more effective than a blog advertising that’s becoming directed to what the blog content material material is attempting to persuade its visitors to do. With this extra money, not just will you be able to improve your blogs with better web design and support, but you can also opt for a greater bandwidth capacity that will attract more user visitors in an instant. Blog advertising also implies that your blog is credible and reliable-the mere fact that these companies are posting these advertisements in your pages only indicates that they’re confident that your blogs are efficient sufficient to reach their target audience in an instantly profitable way.

The Poor Side: Blog advertising practically dictates the content material material of one’s blogs. The bad thing happens when it’s the blog itself that had to be adjusted in order to meet the audience or intention of the blog advertisers. However, to most blog experts, this does not need too much of an work since they can effortlessly discover means to redirect their blog topic to the intended theme of the advertiser. As a result, it is usually a challenge for these bloggers to make sure that they maintain high quality from the info that is becoming delivered to the readers. Some additional effort is also oftentimes significantly given in order to create the blog appearance much more enticing towards the readers. Internet themes and brief ad notes were modified in such a way that it will complement using the blog advertising banner that is being displayed within the page. You’ll also come to notice it that after a although, your blogs will soon be crowded with numerous blog advertising material that eat up a lot of space in your page, thus you’ll have to trim down your articles just to give way for much more of them. But then again, do not you believe that this is what you have really wanted in the first place, as this certainly is the most accurate indicator of growing earnings?

The Challenge: With all these blog advertising material crowding in your blogs, all you require to ensure is that the website is optimized so that your advertisements get the correct attention from the readers. Internet optimization is one from the factors behind any website’s success.

Another challenge would be to select your advertisers nicely. Just simply because they have the cash doesn’t mean that you do not have anymore the choice to pick your own advertisers. Be ready to negotiate and make sure that you are obtaining your blog’s worth with the partnerships and deals that you’re getting in.

Ultimately, the final challenge is for you to keep your audience interested. Blog advertising will not serve its purpose if your readers would not even spare a minute to take a look at what your blog is trying to sell. Helpful content and cleverly interesting approach would be the key to succeed-good luck!

A blog is a term created from the words “web” and “log” and is a website that provides commentary on a subject. Matter of the subject is determined by the author. Since blogs are run by an individual they usually harbor some sort of bias although the opinions are what draw an audience. Most authors of blogs are ordinary people just venting their everyday life. They can be of any age, gender, occupation, or even location. Some may even be completely anonymous.

A wide variety of subjects, authors, and style spread across the many blogs on the internet. Some can become very popular (also known as viral, another internet term) through wit, creativity, or humor. Sometimes, even the subject of a blog may be all that is needed to draw a large audience.

Audience is key to successful blog advertising – this is where the advertising part comes into play. One method is for advertising companies to place ads or banners around the website or off to the side of the blog. That way, when visitors come to read the blog that is witty, humorous, or whatever reason they visit it they may also peek at the advertisement.

This method has the advantage of being able to draw customers without interrupting the original content and thus will not annoy or deter potential buyers. Effectiveness is mostly due to the large quantity from the audience. While not everyone who looks at the advertisements will be swayed, there will definitely be a good chunk of a fraction whose curiosity will peak and thus click the ad.

Advertisement companies can either make deals with the webhost (owner of the site) or even the author of the blog him or herself. When the latter is true, there is another method of blog advertising that can happen.

Subject of the blog itself may very well be the advertisement. An advertisement agent may ask the author to pitch their product with an incentive – such as a small cut for the blogger. Now this is particularly effective but is risky at the same time. Risk factor is that the audience may feel annoyed or frustrated at the author if the blog is an obvious advertisement; visitors may claim the author sold out.

A way to solve the issue is to pitch the product in a discreet manner. For example, the blogger may casually they mentioned product X to help them with problem Y. This small advertising pitch is then padded through the rest of a story, event, or commentary that is the author’s usual regularly posted content.

Effectiveness with this method is far better than the previous two. Subtlety and trust is the key. Visitors have loyally been following the blog for weeks, maybe even months. When they read the subtle promotion they will stop and think – what if they have problem Y? Perhaps product X could help them too, after all a trusted source for news and commentary promotes it and had no problems with the product. It must be top quality.

Potential new buyers may then seek out the product simply because someone they trusted promoted it, similar to if a close friend or family member advertised the use of a particular item.

Now, this especially works with items with the purpose of entertainment. If a particular movie or game is advertised in the blog, the guest will assume that he or she may enjoy the entertaining product as well. After all, he or she has similar taste in games, movies, or music as the author since that may be one of the reasons for following the blog in the first place.

Since the advent of the Internet, Internet advertising has been very popular. Many companies, groups and businesses have taken exploit this opportunity and you can see displayed on each Web page you visit. Consumers can each search engine and type the keyword in relation to what you are looking for, then press search, and they are numerous, if they choose. It is a fast and cheap publicity.

It is really easy for all Business-to-one personalized website, with which they promote, directly interact with the client more information about their products and services. Regular newsletter, discounts can be inserted on the ground, in the interest of website visitors.

Indeed, it is easy to obtain any type of audience, with regard to any type of business; the possibility of abuse is still there. Based on this, Blog Advertising is a division into two types of advertising, law and online advertising online advertising is illegal.

With the increase in technology, special effects are interesting for advertising. Bright colors, good layout and imagination are involved. Adobe Flash is generally in the design of ads these days. Depending on the technology is used to design ads can be divided into different categories.

Banners, animations are available on the site, usually in HTML or Eudora. There are a number of species and size of messages. Tour of banner ads are banner ads, for the extra features of the dialog box appears and the buttons and a warning or an error message.

A pop-up is an advertisement in a new window, the Web page. Pop-under advertising opens in another window, web pages and may, in accordance with this window is reduced or closed.

Interstitial these messages are displayed before the administration to the desired page.

• Wallpaper ads are the foundation of the web page.
• The ads, swimmers on the screen are known as a floating window display.
• Polite ads download at a low speed and without interrupting the normal operation of the site.
• A publication enlarged and content of the page, there is also an extension.

There are many opportunities for Slot-machine, with advertising your blog can be purchased via the Internet, as the CPM, CPV, CPC, CPA, CPL and CPO.

• CPM or cost per million means that the advertiser is to pay for a number of people who are exposed to advertising.
• CPV or cost per visitor means that the advertiser pays for those whose advertising has been the delivery.
• CPC or cost-per-Click is a payment for the number of clicks on advertising by visitors. During advertising on the site, the amount is that the visitor clicks on the URL of the ad.
• CPA or cost per action means that the equivalent of advertising editor all the costs associated with advertising, but he is paid if the visitor clicks on the ads and purchased a product or Register for a service.
• CPL or Pay-per-view is the same as the CPA only that the visitor is not necessary to buy something, he or she may simply on a regular newsletter and special offers. CPO or cost per order, if the advertiser pays each time, if an order is placed.

Blog advertising can not only be used to promote a product or service, but in fact they can be used for purposes such as the promotion of charity and dissemination of education.

The term “blog” is an abbreviated version of “Web log”. It provides news, information and a communication forum for different ideas, concepts and opinions. Blogging has exploded in popularity. Technorati, an open source blog search engine, reported in its State of the Blogosphere 2008 that 95% of the top 100 newspapers have blog reporters. The comScore MediaMetrix firm estimated 77.7 million unique U.S. blog visitors in its August 2008 report. Blogging is a great communication platform. It has the potential to assist many newspapers in moving from “static brick-and-mortar journalism” to a more “vibrant continually updated information medium”.

Gradually, part-time writers are seeking to turn blogging into a full-time career. They must pay for their Web pages and Internet connections. Thus, they have considered ways to generate advertising revenue.

A blog page is organized around individual posts, with the most recent information at the top and front. It allows for participation, comments and feedback.

“Content is king”. Television is a box offering “free” content. Its shows are paid for by advertising. The blogger is attempting to build on this same model.

Bloggers are deciding to work with companies like Google to allow for advertisement placement on their Web sites. Bloggers are also more involved in reviewing different products and services. These two vehicles can be interlinked in order to generate income.

Google AdSense has a number of important guidelines for placing advertisements on Web sites. Google doesn’t want “invalid clicks”; thus, it restricts the efforts that bloggers might use in directing customers to ads. Google wants only “genuine valid clicks and impressions from real customers.”

AdSense prohibits “competing ads” which are content-targeted or text-based. Google prefers “text rich” Web sites with high keyword density for Search Engine Optimization (SEO). Web sites with consistenly high levels of traffic, expensive keywords and high quality links will benefit the most from AdSense.

AdSense directs bloggers to simply add source code to their blogs to help Google analyze their page. Google will then attempt to match advertisers with relevant Web pages. Other Google income can accrue through site search and referral tools. You can automatically submit your blog site to Google for crawling.

Google has a wealth of experience with advertising and marketing. It is wise to leverage Google’s vast worldwide network to improve advertising potency. There is a multiplier effect in attracting Google advertisers. This will naturally make your Web site more popular, attracting more customer traffic.

Google linkage has many advantages. Yet, you must continue to create relevant, content-rich blogs targetting your specific audience. Don’t be too broad.

Blogging creates a buzz and transfers information via word-of-mouth. Information is updated constantly, providing relevant stories for consumers. It places news at the finger tips of the public.

Most people interested in blogs want the most current, recent, up-to-date, cutting-edge news. Richard Jalichandra of Technorati estimates that “99% of all blog searches aim for something less than six months old.” Blogging is “superior high-value information and news”.

Bloggers can purchase services from companies that feed blog advertising to blog search engines and Rich Site Summary (RSS) directories, ensuring prominence and placement.

Already, many news broadcasts are little more than “infomercials”. The same folks who own the media – General Electric and Westinghouse – sell their products through the news. They discuss problems and offer the product providing the solution. Another example of this is Al Gore, who has become the “global warming” salesman for “green, eco-friendly, environmental” products.

Blogs can begin with considering a certain topic or event. Blogging allows for an outlet for expression and communication. From there is it easy to transition to more economic issues, such as product reviews and suggestions. People trust bloggers with whom they’ve developed relationships.

There are numerous innovative ways to introduce brands to customers using blogs. Most people have very short attention spans. Blogging can keep “brand awareness” in their consciousness.

Movies sell product placement, likewise bloggers can sell advertising to merge brands with the customer’s experience unobtrusively, creating a natural flow and linkage.

Bloggers must continue to write relevant content while they engage in Google and blog advertising.

Since this company is still at the beginning, I didn`t have neither the time nor the money to expand it and open more shops all around the world, this is why most people are unaware of the existance of our products. We offer a large variety of high quality skin care and hair care products and this is why advertising is highly important when it comes to promoting and launching new products, keeping in mind the market competition.

Nowadays, people use TV commercials to present their products or offers, but there are so many of them that people get bored and change the channel. Blog advertising comes in hand whenever you want to present something, and due to the fact that your ad doesn`t appear in only one blog but many of the most known blogs that deal with this, your chances of becoming more known among consumers are significantly increased.

At first I thought that I should give it a try and see if it works, so I chose a blog advertising agency that had only a few blogs so they didn`t charge me too much. As said, I was surprise to see that the sales to that particular product increased with 22% within two months! It was absolutely great so I decided to do the same with more and more products, but this time I chose agencies with a great number of blogs involved in advertising.

It is ideal for both small and large companies, whether they`re well known to the consumers or they have just entered the market. The prices aren`t too high, and even if they were, trust me it`s worth it. You might get to even double your sales within a couple of months, which is good for your company. You got two benefits: you will become more and more known and you will be in a continue development and expansion of the company because of the increased sales.

I didn`t even know that there is such thing as blog advertising until one day when a good friend of mine suggested me to try this, knowing my company`s financial situation. He explained me how it works and as I said, I decided to give it a try. I am now happy that I did so and I strongly recommand blog advertising to anybody that has the same problem as I did.

To sum up, I am now thinking of opening another company that deals with health care products and use the same method of advertising as I used with the other company, which is blog advertising. I am absolutely convinced that it will have the same effect upon the sales!