Business blogging is something a lot of companies know of and implement with diligence. In fact, there are some companies out there who have their own internal staff that take care of the blogging duties for the companies.
For every 2 companies like this, you would find 10 who do not appoint anyone full-time to do blogging for them! There is your opportunity!
Companies would always want bloggers promoting their company’s products and services to the visitors on the Internet.
Business blogging though does something even bigger – It establishes the brand image of the company amongst people. For a new company, one thing you would have wanted is recognition of your company’s existence. To that extent, business bloggers ensure that the company gets its much wanted recognition.
So, at the end of the day how much would you get paid? Clearly, this is one of the jobs where you would need to pay a lot of attention to what the company requires, and importantly, what the company desires to pay you.
On an average though, you would find companies paying you by the hour with hourly rates going up to $10 for an hour’s work. Now that is not bad by any stretch of imagination! Would you have ever thought you could take care of your monthly bills by blogging for about 100 hours in a month?
Business blogging could allow you to stretch these margins a bit more, if you think smart! Anyways, you would be working off your home, so why not do business blogging for couple of companies. Agreed, you would be spending 200 hours instead of 100, but you could also earn $2,000 instead of $1,000? You decide which way you want to go.
A lot of people make this mistake of treating Business blogging as mass blogging. By this, what we mean is simple – Never try to do business blogging for more than two companies at a time. Agreed that continuity of business is important, but at the same time toggling between blogging for too many companies at the same time could impact the quality of the blogs. This certainly would not please the company you are working for, and they may not eventually pay you at all.
How much time should it be before you accept the first business blogging opportunity?
Alright, the opportunity of business blogging just seems to be mouth watering enough for you to take the splurge today. Wait! There are a couple of factors you need to think of before you do so. Here are the factors.
Not a lot of people give business blogging a try because they tend to get bound by a lot of constrictions. This is a true fact, but most of these boundaries can be easily overcome by pro bloggers.
November 28th, 2008 at 11:02 am
Nice.
Ironically, not all the companies have relaized tha tblogging can be this welcome mat for them. My experience is that you have to convince them to get to the point rather then they asking you to blog for them.
December 1st, 2008 at 7:39 pm
I liked where your post was going until I got to your math and monetary / finance portion.
First, I agree with you that business blogging can be a great way for a business to extend and enhance their brand. And, for this reason, businesses should consider hiring a full-time staff to develop the blog.
However, you were glorifying $10 an hour like it should be something we all rush out and sign up for. Granted, maybe it’s not bad part-time money if we were to blog in our spare time, but when you made the jump to $2,000 a month for 200 hours worth of blogging, you lost me.
I’m not sure $2,000 a month would cover much in a major city and in order to reach this income level you are proposing 200 hours a month worth of blogging. Come on. That’s 50 hours a week of non-stop blogging.
Besides, if we were freelancing from home 50 hours a week for $2,000 a month of income we would be below the poverty line. Here’s why: you haven’t backed out of that figure personal income taxes, computer expenses (hardware, software, internet access), marketing your freelance abilities, bookkeeping software for your freelance business (which would be far cheaper than a CPA), personal health care insurance and any other misc. business expenses.
Back out of that $2,000 per month these real-world expenses and you would be hard-pressed to find anyone willing to spend 50 hours per week in front of a computer screen for $10 per hour.
IMHO.
December 2nd, 2008 at 1:23 am
Joseph Hollak, you’re right but we can’t forget that the Internet isn’t made only by people whom earnings are $2000+. I can just imagine the worth of $500 in a low economical level country.
Besides, I’m 100% sure that a blogger who is capable of $2000, earns much more (link selling, affiliations, WP themes design). I think that writing paid reviews is just a piece of the entire “cake”.
I’d like to hear other opinions…
December 2nd, 2008 at 1:49 pm
Robert,
Thanks for the reply back — good conversation. And I see that you replied at 1:23 am, good grief man, please don’t tell me you are one of those people sitting for 50 hours a week in front of your computer screen. I kid.
At any rate, I like the way you ended your reply back to me. I too would like to hear more opinions on this topic.
I do not blog for a living but it seems like there are very few people making a decent living at blogging and hundreds-of-thousands trying it with not a lot of success.
I admit I am not experienced in the field of blogging for pay so my previous comment could be way off. And that’s why I would like to hear more opinions in here as well. Have you quit your day job? How long did it take you to earn enough so you could blog for a living?
Keep up the great work Robert — I’m looking forward to seeing the site redesign in a few days.
Joe
January 7th, 2009 at 4:26 am
This article is definitely helpful to my readers. I’m linking to this post (^_^)