However, we also were surprised by the overall quality of the submitted blogs; As I said in a previous post about the Alexa value, there are over 50 million blogs out there but unfortunately (I suppose) not all of them meets some basic criteria to be appealing for advertisers (and visitors, of course). In this post I will try to create a summary of the most common blog rejection reasons blogadvertisingstore applies.

Our approval rules are created to offer both advertisers and bloggers the best ROI they ever experienced using blog advertising and paid posting. You will understand why, after you’ll read further.

• The most common reason why we reject new arrived in blogs is : Low or no traffic at all.

The simplest way to check out the approximate traffic a website has is to dig into the website’s Alexa Value. Many webmasters say that the Alexa value is just an approximation, but we’re not talking here about values under 2.000.000. We all know that a website with an Alexa score over 2 million, hardly gets 50 visitors/day. Sometimes to make a better image about a specific blog we also play with the Trifecta Tool from SeoMoz (ex-Page Strength… yeah, they added some new queries and changed the name).

Let’s have an example. We’ll compare two blogs using as comparison factors:

1. Technorati rank.
2. Google back links.
3. Alexa
4. PageRank
5. Technorati authority score

Take a look at the following image.

As you can see, deliciousandtips.blogspot.com doesn’t offer any value for blog advertisers.

• Another common reason for rejecting blogs is the lack of posts.

There are thousands of blogs with one (1) post (created on the same date when the blog was created). How can we expect that there will be good reviews someday? Who will read that review? Imagine a marketplace where a farmer is offering a single anion.

• Non English blogs

I’ve seen blog written in Chinese, Arabic, Russian. Some of them are quite performing in their niche but we haven’t implemented (and I don’t think we will) any opportunity creation criteria based on blog’s primary language. By default is English.

• Too many banners, outgoing text links, Advertisement.

Besides the fact that is annoying for the eye, such a blog is like an outdoor advertising billboard stuffed with hundreds of small posters. Who will see the advertisement #501?

These were only the most common rejection reasons, but there are many others like: copied content (we verify using copyscape), unindexed pages by search engines, banned blogs, nofollow blogs, etc.

We recommend everybody to check out our Terms and Conditions page in order to save some time.

Have a great day!